Tag: chinese marketing

Background Rationale: Sing Tao Daily, a top Chinese newspaper with roots in Hong Kong, recently celebrated its 36th anniversary in October 2019. To commemorate this occasion, Captus recreated a Lennon Wall for the congratulatory ad.  Lennon Walls (Public walls covered with uplifting Post-It notes written by strangers) are seen all over Hong Kong…

Background Rationale: Ming Pao Daily is a well-known Chinese newspaper with roots in Hong Kong, and it recently celebrated its 26th anniversary in October 2019. To congratulate the newspaper, Captus used a bold and high-impact creative that linked to the recent social unrest in Hong Kong.  The yellow helmet embodied the daily hardship…

Background Hearing loss affects 10% of all Canadians, especially those over 55. Connect Hearing is the largest network of audiologists and hearing care professionals in Canada, with 120 clinics across the nation. Marketing hearing aids and bringing in clients for hearing tests poses a challenge because research shows individuals often delay seeking proper…

In October 2018, after the legalization of recreational cannabis, the BC government launched the Get Cannabis Clarity campaign. This mainstream campaign visually demonstrated the divisive nature of ongoing cannabis debates and aimed to position the BC government as the authority on the facts, rules, and regulations surrounding a responsible cannabis culture in British…

Sound anchors us to our environment. It not only helps us communicate with one another but also enables us to lead rich lives filled with meaning. Connect Hearing is the largest network of audiologists and hearing care professionals in Canada, with120 clinics across the nation. They were faced with the imposing task of…

Background In 2018, 1541 people died of drug overdose in British Columbia. That’s more than 4 deaths per day. Chinese and South Asians were not immune. Overdose deaths in these ethnic communities were on the rise. The Government of British Columbia knew they had to change the conversations surrounding the opioid epidemic, and…

Multicultural landscapes have become mainstream over the past decade, and visible minorities have become the majority in some B.C. cities. Over the past few decades, Canadian population growth has been bolstered by immigration from Asia. In major cities such as Vancouver and Toronto, Asians make up to half of the population. This series…