BC Government “Nothing’s Changed” Campaign
After the legalization of cannabis, the ethnic communities were outraged. The Government of British Columbia needed to dispel myths and provide clarity on the subject matter and approached Captus for a solution. The “Nothing’s Changed” campaign was born, aimed at assuaging fears within the ethnic communities by telling them that despite cannabis legalization, most aspects of their day-to-day lives would remain unchanged.
What Our Team Provided
Original Ad Concept and Designs